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Lufthansa counts on NDC XML API to run flagship stores in China
11/27/2017
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11:03:21 AM
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The Lufthansa Group intends to capitalise on the growing reach of Alibaba and other ecosystems. The complexion of digital commerce can change in the next few years in China.
Distribution shouldn't be just about selling, count on data, too!
10/18/2017
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1:21:51 PM
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What encompasses "airline distribution" needs to evolve, and the same shouldn't be only about selling or completing a transaction, says Guoxiang Wu, SVP, Marketing Division, China Southern Airlines.
Online or offline, completing a transaction is getting easier than ever
10/19/2017
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3:06:29 PM
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One extra click or filling an extra blank for personal details can result in cart abandonment. Airlines eyeing Chinese customers need to keep up with the payments arena for better shopping experience.
Counting on technology to overcome breakdown in personalization
07/24/2017
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4:35:01 PM
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The blend of Bluetooth beacon technology, hyper local marketing, and GPS geo-fencing can help hotels to convey what they have to offer and in turn, improve the overall stay experience.
United Airlines is under fire for dragging passenger off flight
04/11/2017
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6:40:34 PM
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United Airlines is under fire for passenger bumping recorded in video clips of an officer dragging a seated passenger off a flight, sending people into rage on social platforms.
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017
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3:21:02 PM
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Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
Chinese carriers gear up for diversified needs of global digital platforms
08/22/2016
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9:11:56 PM
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Be it for an e-commerce platform or supporting different phases of a journey via their digital assets, Chinese airlines are looking to refining their sites and apps.
Meta-search in China — as astute as it gets
08/30/2016
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5:58:08 PM
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From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
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